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Hard Market Campaign

The insurance industry has been facing one of the most challenging markets in over twenty years due to increased natural disasters, surging inflation, supply chain challenges, runaway litigation, and soaring reinsurance costs. These compounding challenges are profoundly affecting Americans' insurance premiums in unprecedented ways while disrupting how Big "I" members do business. With increased scrutiny from clients over price and the need to educate them more than ever, I launched a campaign to both support our members and inform consumers.


I developed a Hard Market Resource Website for our members, helping them navigate this trying time with communications templates, forms, and strategies.

  • Over 10,000 agents have accessed these resources


See the Agent Toolkit Here:


I also launched a PR campaign to become involved in the narrative to elevate our agents in this market. Highlights of media include:


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