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Resume

Work
Experience

2017 - Present

2017

2014 - 2017

2008 - 2014

VICE PRESIDENT OF MARKETING OPERATIONS
Trusted Choice/Big "I" 

  • Develop marketing strategy and annual operating plan to achieve objectives for member programs, services, and national consumer brand with a $5MM operating budget and manage a team of eight staff. 

  • Develop and oversee multi-channel digital marketing campaigns, including email, social, SEM, and CTV.

  • Revamped B2B and B2C advertising programs to increase brand awareness via a multi-media marketing strategy resulting in decreased cost and increased reach and traffic.

  • Lead member website redesign leading to 35% increase in traffic.

  • Build strategic partnerships with industry partners and other businesses to maximize outreach and drive marketing.

ACCOUNT DIRECTOR
mdg (Marketing Design Group)

  • Conceptualized and executed full life cycle marketing strategy for clients with global reach including event attendance growth and engagement.

  • Member of business development team driving and retaining new business, pitching clients, and speaking at industry events.

  • Managed both internal and external teams with a creative vision to drive results and create unique experiences for our clients.

DIRECTOR OF MARKETING/ASSOCIATE EXECUTIVE DIRECTOR
Events Industry Council 

  • Member of senior leadership team reporting to CEO, responsible for strategic planning, marketing operations, and budget management.

  • Developed and implemented overarching marketing strategy and brand alignment. Oversaw marketing and communications staff and managed vendor relations, sponsorship, and partnerships.

  • Managed all marketing campaigns and initiatives to engage stakeholders, 10k+ global CMPs and industry partners.

  • Initiated new programs to increase revenue, applications and retention rate for CMP certification and brand awareness. Achieved 190% growth in retention and 50% growth in new accounts created.

  • Volunteer management including the APEX Standards Committee - a group of global executives that created best practices, white papers, and resources for the industry.

  • Established and implemented a preferred provider program, leading to over $100K in additional revenue in first 2 years.

  • Developed and launched a webinar series to educate and promote the value of the CMP.

ASSOCIATE DIRECTOR- COMMUNITY DEVELOPMENT
UNITED STATES TENNIS ASSOCIATION

  • Planned, managed, and executed all community and special events including contract negotiations, project plans, and budget.

  • Increased and strengthened strategic partnerships with individual member and nonmember organizations through presentations and local events to increase program participation and overall membership.

  • Initiated over 350 local events and 150 after-school programs, reaching over 15,000 children.

  • Managed daily operations including creating and communicating annual operating plan, developing goals, and budget. Directly supervised seven sales and marketing field staff.

  • Managed key association initiatives. Coordinated project plans among staff, volunteers and partner organizations that resulted in increased participation by 15%.

Education

Drexel University - LeBow College of Business MBA
Specialty - Marketing 

University of Delware
BS
Leadership & Consumer Economics

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