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MLB Partnership

Home Field Advantage

Heading into 2021, we were ready to mix things up with our consumer marketing and I pitched a new partnership with the MLB Network to our board. Using audience data and research, we were able to show that the MLB audience matched our target audience of in-market shoppers and established families while also leaning in and connecting with our member audience to draw them into the brand. This was not an easy sell to our board as we had traditionally advertised on FOX and CNBC, but it was worth the push. We were also able to use local members in NY/NJ to be a part of the commercial.


Results:

  • +70M Impressions

  • +31M Video Views

  • +110,000 Clicks


Trusted Choice is the national consumer brand that collectively represents all Big "I" members, created to showcase the value of independent insurance agents to consumers nationwide.


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