
Website Redesign
New Member Facing Resource Website
The 23,000+ member agengies of the Big "I" are primarily small businesses (under 10 employees) and my business unit supports them with enhancing their marketing efforts. In order to be able to do that to the best of our ability we needed to refresh our member site.
I led the redesign project of the new Trusted Choice website for Big “I” members focused on helping independent agents amplify their own marketing. Enhanced features include:
Updated content library features, including direct access to a sample monthly social media calendar to adapt for their business
Streamlined features and enhanced resources
Goals:
Increase traffic to site
Increase downloads of content and resources
Increase overall member engagement and use of multiple resources
Stats: (Februay 2023)
Traffic up 38% YoY
100% increase in program utilization
30% increase in downloads of resources
In coordination with our website refresh, we also streamlined our marketing campaigns to promote our member resources. Social media now accounts for 20% of our total traffic to the site up from 8%.
Other Highlights: Following the launch we have exceeded all of our program goals by at least 30% YoY and continue to increase our engagement,
Project Gallery


